Romantic Literature - Free Essay Example

Sample details Pages: 3 Words: 778 Downloads: 8 Date added: 2019/05/08 Category Literature Essay Level High school Tags: Beowulf Essay Did you like this example? Throughout history the role of women in literature has changed significantly and rapidly. A great example of this can be seen through the difference between the Anglo Saxon time period and the Norman time period. In the Anglo Saxon time period the main genre of focus is Heroic poetry which centers on men and more often than not women are considered insubstantial especially when compared to the women we see in the Norman genre of romance. In Romantic literature women are portrayed as powerful, sexual figures who are the object of lust and whose desires come before that of the mans. The differences between Anglo-saxon and Norman literatures view on women is clear especially when looking at works from the time period such as Beowulf from the Anglo-saxon period and Lanval from the Norman time period. In both of these works the women mentioned in them are supernatural creatures yet are completely different in how they use their   powers. Don’t waste time! Our writers will create an original "Romantic Literature" essay for you Create order In Beowulf the supernatural female antagonist in the story is Grendels mother. Due to the fact that Beowulf is Heroic Poetry women are either docile or needed to be rid of, unfortunately Grendels mother falls into the latter. She is even described as related to a [as a] demon, as a fiend, as disgusting, immoral and savage. After Beowulf kills her son she becomes enraged and takes part in an epic battle with him. It is in this battle that we see her supernatural powers of strength and determination. This powers are considered There were many times throughout this fight that she almost overpowered him, but in the end she was defeated. This shows that Grendels mother possess supernatural powers that are tough and rugged especially when compared to those in Lanval. In Lanval the hero and the villian are both female. This is very important considering the fact that in Beowulf none of the women were named nevermind had such essential roles. The female that breaks the gender roles seen in Anglo Saxon literature such as Beowulf is the Mistress. She not only rescues the protagonist from death at the end of the story but also controls the terms of their relationship. This is something not seen before romantic literature. A common theme throughout romantic literature is womens desires so its not surprising that the mistress body and characteristics are described as supernaturally beautiful. He looks at her; he sees her beauty; Love pricks him, strikes in him the spark Now his heart blazes in the dark. (117-119, Marie de France, Lanval ). She is so beautiful that he falls in love with her at first glance, this is because she is a magical creature that is otherworldly and so is her beauty. The mistress also has the power to give Lanval an endless abundance of gold, so much so that he is able to share the wealth. This can be seen in Lines 135-142 She gives a present: Anything he may ever want Hell get, as far as his needs extend; Generously he may give and spend She will find the wherewithal. Lanval has found a noble hostel: The more he spends, in buying bold, The more hell have of silver and gold. (Lanval, Marie de France) This shows her supernatural abilities of giving gifts, including the gift of herself and an endless amount of riches. This is a girlish ability especially in the sense of her abnormal beauty. Her powers are very feminine which is a great contrast between the powers seen in Grendels mother. The Mistress from Lanval and Grendels mother from Beowulf are completely different in every sense of the word. The Mistress has striking beauty which intrigues men and grabs the affection of Lanval while Grendels mother is described to be a hideous grotesque monster. Their supernatural abilities are also fundamentally different, Grendels mother had brute strength and her supernatural abilities could be described a barberic, while The mistresses abilities are elegant and feminine. The way they use their abilities are also like night and day, The mistress uses her powers to lure men, give them what they want, and also save them. While Grendels mother uses her powers to defeat and try to kill men. The two female characters are completely different and come from completely different worlds. This is because when Beowulf was written when women were not consider significant or useful in any manner. While Lanval was written in a time that Romantic literature was popular making women and their needs the main role within that genre. So the two women not only have differences in appearances and supernatural abilities but also in the way their genres and cultures appreciated women.

Female Monologues of Bad Mother Characters

Career Planning and Development.Doc - 3746 Words

CAREER PLANNING AND DEVELOPMENT INTRODUCTION:- The term career planning is frequently used in relation young boys and girls studying at the college level. College students are expected to consider their qualities (physical and mental), psychological make-up, likes and dislikes, inclinations, etc. and decide what they want to be in their life. In other words, they should decide what they want to achieve in their life and adjust their education and other activities accordingly. This means they have to plan their career. In such career planning, parents, family members and college teachers offer helping hand and guide young boys and girls in selecting the most suitable career. Lot of literature, psychological tests etc. are also†¦show more content†¦2) To attract and retain the right type of persons in the organization. 3) To utilize available managerial talent within the organization fully. 4) To achieve higher productivity and organizational development. 5) To provide guidance and assistance to employees to develop their potentials to the highest level. 6) To improve employee morale and motivation by providing training and opportunities for promotion. SCOPE OF ORGANISATIONAL CAREER PLANNING:- The following activities/areas are covered within the scope of organizational career planning: a) HUMAN RESOURCE FORECASTING AND PLANNING:- Here, efforts will be made to identify the number of employees required in future. In addition, the selection procedure will be adjusted with the overall strategic goals of the organization. b) CAREER INFORMATION:- Here, information relating to career opportunities (promotions, training for self development, etc) will be supplied to employees. Supplying career information/opportunities has special significance as this motivates employees to grow and reach to higher position. c) CAREER COUNSELLING:- Such counselling is next to supplying career information. Career counselling is possible by senior executives through periodic discussions with their subordinates. Such career guidance encourages subordinate employees to take interest in certain areas where suitable opportunities of career development are avail able. It is a type of internal

Substance Use Disorder Within Mental Health Patients

Substance use disorder in mental health patients poses a major concern to clinicians in psychiatry. The disorder generally is associated with an underlying mental health condition(s), however, there are multiple theories suggesting psychological to neurological and probably multifactorial etiological profile. Substance abuse and substance dependence which are the former terms that were used to define one with the disorder has been grouped into a set category of substance use disorder by the 2013 Diagnostic Statistical Manual of Mental Disorders, Fifth Edition (DSM-5) (APA, 2013). Furthermore, there is a certain number of diagnostic criteria as well as severity that must be met to best guide care services of the patient with a substance use or polysubstance use disorder. Identification of High-Risk Population Definition of Substance Use Disorder and Etiology The word substance can describe a drug of abuse, a medication or a toxin that produces psycho activation and alters cognitive, behavioral, and affective perception; furthermore, addiction has been conceptualized as a disease, yet little is known about the underlying pathophysiology (Johnson, Vanderhoef, 2013). Most common theories that have contributed to some understanding to the substance abuse and addiction are described by Johnson Vanderhoef (2013) as psychodynamic which within this theory is the oral stage fixation where a person seeks gratification through oral behaviors; maladaptive regressive behaviorsShow MoreRelatedMental Health Parity And Addiction Equity Act1293 Words   |  6 PagesThe Paul Wellstone and Pete Domenici Mental Health Parity and Addiction Equity Act (MHPAEA) was enacted on October 3, 2008 as sections 511 and 512 of the Tax Extenders and Alternative Minimum Tax Relief Act of 2008. MHPAEA amends the Employee Retirement Income Security Act of 1974 (ERIS A), the Public Health Service Act (PHS Act), and the Internal Revenue Code of 1986 (Federal Register, 2013). 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The Olympic Games And The Economic Development On The Host...

Literature Review The Olympic Games and the impact on the infrastructural development on the host country The Olympic Games is known today as the most visible and spectacular International Public Event. Over the last 20years, the Games have experienced unparalleled growth and universal popularity. The first modern Olympics held in Athens in 1896 attracted 311 athletes from 13 countries. In 2000, the Sydney Games involved 10,651 athletes from 199 countries, with ticket sales of 6.7 million and another 3.7 billion watching on television .In addition, the IOC and the Sydney Organizing Committee for the 2000 Olympic Games (SOCOG) generated about US$3billion during the period 1997 – 2000 from the marketing of the Games. The estimated budget for Athens 2004 Games was â‚ ¬4.5billion, however, the final expense topped â‚ ¬11billion .The Games in Athens 2004 provided the city with an excellent opportunity to present itself globally as a modern, well designed and well run metropolis with modern facilities and infrastructure symbolic of quality of life and economic investment. China on the other hand invested about $40billion in infrastructure alone from 2002 to 2006 . In addition, the Games had a tremendous influence on Beijing’s economic development, environment, advertising, television, internet, mobile phone, clean energy and sports sectors .This Games also led to the development of 25 historic areas in Beijing, which includes: many of the city’s landmarks, old streets and imperialShow MoreRelatedThe Effects Of Post Olympic Games On The Olympics1118 Words   |  5 Pages‘Bubble economy’ is the third reason of the ‘valley’ effect of post-Olympic Games. 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Moral Issues in Business Social and Environmental Imperatives

Question: Discuss about theMoral Issues in Businessfor Social and Environmental Imperatives. Answer: Introduction CSR, or Corporate Social Responsibility, is the manner in which the companies achieve a unique balance of the economic, social and environmental imperatives, and at the same time, it addresses the expectations of its stakeholders (Schwartz, 2011). There are two views which are related to CSR, one is a broad view and the other is the narrow view (Shaw et al., 2017). In the following parts, an argument has been constructed to favor the broad view of the CSR. And to support this view, the theory given by Kant has been used. In this essay, both the sides of view, i.e., the narrow view and the broad view have been thoroughly analyzed and arguments have been provided to support or contradict them. In the end, it has been established that the broad view of CSR is more compelling in comparison to the narrow view. CSR CSR is a form of self regulatory mechanism, which is undertaken by the organizations to ensure the compliance of the law in letter, as well as, spirit and to follow the ethical standards followed internationally (Kotler Lee, 2011). CSR integrates the social concerns of a business with their operations. Under CSR, a triple bottom approach is adopted in which equilibrium is attained between the people, profit and planet. It acts as a moral agent for the organizations to fulfill the obligations they have towards the society and the environment. It also puts a check over the organizations to not harm either the society or the environment, for profit maximization (Amaeshi, Nnodim Onyeka, 2013). Arguments for the Broad View THE BROAD VIEW The broad view of CSR states the socio economic view, as per which all of the organizations carrying business are a part of a large society and their responsibilities are not restricted to a mere profit maximization. Under this view, the interest of the company, relating to the financial aspect, does not overshadow its responsibilities towards the society. And with the passage of time, the broad view is gaining momentum, as more and more business houses are adopting CSR in addition to their economical interests (Mallin, 2016). Argument 1 Argument 2 Argument 3 Social purpose The organizations are the creations of human being and they have been invented to serve the needs of the humans. Along with earning profits, the organizations have the obligation in addition to this pursuit. The profit making duty is trumped by the other responsibilities of the company. Organizations owe a duty towards their stakeholders, which include the environment, customers, employees and suppliers. So, they have the power to influence a number of elements from the society (Kotler Maon, 2016). Corporations have power The organizations are widespread and touch a number of aspects while conducting their business. So, their actions have the power to affect the society and the environment, in both positive and negative manner. Since the companies have so much power, it is accompanies by that much responsibilities too. Being large and influential in nature, the businesses owe some obligations towards the society (Shaw Barry, 2015). The social contract The organizations have an obligation to consider the impact it leaves over the society. Being the creation of humans, it has to take care of its creators and see to it that its actions do not harm its creators. And so, they have to consider the interests of the society which can be impacted due to their actions. There is a universal contract amid the business and the society. As per this contract, the society makes all the rules and sets out the responsibilities for the organizations to operate under. So, while carrying on the business, they have to abide by the norms of the society (Shaw Barry, 2015). Arguments against Arguments against Arguments against The Stakeholder model argument contends that the corporations have duty towards all of its stakeholders, who can be affected by its actions and can include any party which is affected by the company doing or not doing something. This goes being their duty towards the clients, environment, environment, employees and the like. So, the wide ambit of stakeholders could have grave ramifications for the stakeholders (Shaw Barry, 2015). Again the stakeholder model argument applies. The ambit of wide stakeholders makes the responsibilities wider. So, the companies may unknowingly affect such stakeholders which are not recognized or directly influenced as a result of their actions (Shaw Barry, 2015). The Syncretic model recognizes the interdependence of society and business. But at the same time, it highlights the failure of recognizing this interdependence in business houses favour as the society leads to the reduction in the productivity of the initiatives taken under CSR (Shaw Barry, 2015). Make a judgement what do you think? I support the arguments in favour, as it is clear that the organizations are created by humans and hence it has to work in favour of its stakeholders. And since the organizations work on a large scale, it is bound to adhere to a wide range of stakeholders. Make a judgement what do you think? With power come responsibilities, whether it is for humans or organizations. So, they have to, and do fulfil these responsibilities. Make a judgement what do you think? CSR have been implemented to attain a balance of the three Ps. By attaining this balance, the organizations are successfully able to achieve the objectives laid down for all the three Ps. The analysis of arguments, both in support and against, clearly shows that the support outweighs. The actions of the organizations are not focused on merely the attainment of profit, but upon the fulfilling its obligations laid down for the society and the environment. Arguments for the Narrow View THE NARROW VIEW The narrow view supports the notion that the businesses work for the sole aim of earning profits and profit maximization. Moreover, the only responsibility which the organizations owe towards the society relates to providing the necessary goods and services to them, so as to provide the maximum amount of profits to its shareholders (Woermann, 2012). Argument 1 Argument 2 Argument 3 Argument 4 The invisible hand This is based on the contention of Adam Smith regarding the notion that people and organizations, in a free market, should be left to promote their self interest on economic basis. While doing so, they are guided by the invisible hand to promote the greater good for general public. This should be done by the organizations too, since they are not the moral agents. By leaving them alone, the corporations would attain the greater good in their pursuit of self interest (Shaw Barry, 2015). Let Governments do it As per this argument, government is responsible for regulating the behaviour of the organizations for ensuring that they act in an ethical manner (Shaw Barry, 2015). Corporations lack ethics expertise. The corporations lack the moral and social expertise to make a decision which is not considered as an economic decision. They are not suited and hence cannot be trusted with the responsibility of promoting social welfare (Shaw Barry, 2015). Materialisation of society If the companies are allowed to have the power and influence for CSR, then it would be used to make the society more materialistic, as well as, commercial, by aiding the profit motive (Shaw Barry, 2015). Arguments against Arguments against Arguments against Arguments against The present corporations have negligible or no similarity to the ones that were present in Adam Smiths time. So, there is a need to adopt the evolved views (Shaw Barry, 2015). This would lead to intrusive governments. Also, it is doubtful that government would be successful in regulating the probable unethical behaviour of companies. Moreover, governments cannot predict the likely actions or behaviour to act in a proactive manner (Shaw Barry, 2015). The examples of private organizations, doing good for the society have depicted that they can work for public welfare (Shaw Barry, 2015). This argument clearly ignores the fact that the companies have huge social power already and the commercialization and materialization is already being done (Shaw Barry, 2015). Make a judgement what do you think? Unless the interest of society is kept it mind, it would not automatically result in general welfare. Personal goals often contradict with society and hence, cannot be assumed to result in greater good. Make a judgement what do you think? The number of organizations makes it hard for the governments to keep a track on the organizations and hence, they cannot predict the behaviour of the companies. Make a judgement what do you think? More and more organizations are following CSR practices, which clearly prove the supporting argument wrong. Make a judgement what do you think? The presence of materialization again proves the supporting argument wrong. The presence of initiatives by the companies for benefit of society proves that they work towards the public welfare. Moreover, the governments are inadequate in fulfilling social obligations and the personal motives mostly contradict the social motives. So, the arguments against this view clearly prove the notion that the companies work for more than just the economic purpose. Why the Broad View Arguments are More Compelling In this age of internet, the organizations are consciences on what they do and hence they follow CSR practices, to both fulfill their obligations and to create a good image. This is the reason they do more than just profit maximization. There are a number of organizations in the present time which can be taken as an example of doing more than just economic objectives. They are taking initiatives in fulfilling their duty towards the society and the environment, as these are its key stakeholders. So, the broad view is more compelling as against the narrow view (Crane, 2008). Justifying My Position Outline of Kant's Ethics A commendable example of a through nonconsequentialist approach was given by the German philosopher name Immanuel Kant. He sought out the moral principles which did not rest over the contingencies and which defined the actions as wrong or right inherently, save for the specific situations. He believed that the moral reasoning could not be based on the factual knowledge and the results of the things done, cannot determine if such actions are correct or incorrect (Shaw Barry, 2015). Universal Law In Kants ethics, the categorical imperative is the unconditional moral obligation and is binding in each and every situation. Moreover, this does not depend upon the purpose or the inclination of an individual. Kan believed that the moral rules are not imposed from outside and are legislated through the own acts of the individuals. He believed that a person would be treated in the same manner as he treats other and this was a universal law (Nyholm, 2015). So, the acts of the organizations define how they want to be treated. Good will According to Kant, the only thing which can be termed as good, without any kind of qualification is the good will. Kant argued that all other things, like courage, wealth or health, have problems and can be used for ill purposes, and hence, cannot be good intrinsically. And despite all encroachments, good will is the only unconditional good. He even believed that to be happy, one needs to possess a good will (Shaw Barry, 2015). It is the duty of the companies to fulfill its CSR obligations. And by doing so, good will is attained. So, by working for the society, the broad view of CSR is supported under Kants theory. Means to an End Kant believed that the rational individuals should be treated as an end in themselves, instead of being treated as a means for something else. This was because the humans have value in themselves. Hence, if an individual is taken to be an end-in-themselves it means that the inherent value of such individuals is not dependent upon anything else. It is irrespective if the individual enjoys their life or makes the life of others better (Louden, 2011). This is the reason why the stakeholders are treated as the focus for any of the activities of the companies. By keeping the interests of the stakeholders in mind, the companies can achieve their objectives, which are based on both economic and social factors. Analysis The theory of Kant supports the broad view of CSR. Any organization which follows the views of Kant on the ethics for operating or for basing their procedures or polices, would remain sound on ethical basis, and would also operate on a level which is ethically accepted by the society and the community. This is because Kants theory believes in doing good, as one wants to do for themselves. Moreover, Kant believed in treating humans as the end-in-themselves. Under CSR too, the companies treat the society as the end. And so, it works in a manner through which the society is bettered. The CSR policies are based on doing what is best, instead of doing what could be treated as correct. This ultimately results in the correct action. By treating the society in a proper manner and working in their favor, the company can be assumed to be working for themselves as per Kants theory. Conclusion From the above analysis of the CSRs narrow and broad view, it can be concluded that the broad view of the CSR is much more compelling. This is because the organizations nowadays are focused upon working for the society and for the environment. They have realized the importance of the society and environment as their stakeholders. And by focusing on these as the stakeholders, the organizations have been successful in attaining higher profits. So, the CSR policies following the broad view ultimately benefit the companies. The Kant theory emphasizes in treating the others in a manner in which a person wants to be treated themselves. And so, if an organization wants to benefit itself, it has to benefit the others too. Hence, by working for the society, the organizations can work for themselves. And this is why, it can be concluded that the broad view of CSR is in line with the ethical theory of Kant. References Amaeshi, K., Nnodim, P., Onyeka, O. (2013). Corporate Social Responsibility, Entrepreneurship, and Innovation. New York: Routledge. Crane, A. (2008). The Oxford Handbook of Corporate Social Responsibility. Oxford: Oxford University Press. Kotler, P., Lee, N. (2011). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Hoboken: John Wiley Sons. Kotler, P., Maon, F. (2016). A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation. Oxon: Routledge. Louden, R.B. (2011). Kant's Human Being: Essays on His Theory of Human Nature. Oxford: Oxford University Press. Mallin, C. (2016). Corporate Governance (5th ed.). Oxon: Oxford University Press. Nyholm, S. (2015). Revisiting Kant's Universal Law and Humanity Formulas. Berlin: Walter de Gruyter GmbH Co KG. Schwartz, M.S. (2011). Corporate Social Responsibility: An Ethical Approach. Ontario: Broadview Press. Shaw, W.H., Barry, V. (2015) Moral Issues in Business (13th ed.). Boston, MA: Cengage Learning. Shaw, W.H., Barry, V., Issa, T., Catley, B., Muntean, D. (2017). Moral Issues in Business (3rd Asia- Pacific ed.). Victoria: Cengage Learning Australia. Woermann, M. (2012). On the (Im)Possibility of Business Ethics: Critical Complexity, Deconstruction, and Implications for Understanding the Ethics of Business. Dordrecht: Springer.

Planning And Marketing Of Wood Products †MyAssignmenthelp.com

Question: Discuss about the Planning And Marketing Of Wood Products. Answer: Introduction The report presents a brief overview of the hypothetical wood XYZ Company. It explains that how the company is introducing a new product in the market around the world. It describes the keymarketing concepts of the company which are used by the company in order to meet the long-term mission and vision of the firm. It explains thesignificance of marketing mix in the wood company. It tells that how the firm is expanding and flourishing its business in global market. It describes that how the company is launching a new product in the market. Another side, the report talks about the product life cycle of the wood product. XYZ is a hypothetical company. It is dealing in various wood products such as cellulosic ethanol, wood flooring, and wooden bullet, wood chairs, and tables, HYNE GLULAM and PLYWOOD. The company is using good quality of material for making wood products and furniture in the market across the world. The firm is hiring potential and capable employees to deliver and design various types of wood products around the world. The XYZ Company is using innovative technologies to attract more customers in the market (Rowley, Baregheh Sambrook, 2011). Key marketing concepts Marketing is the process through which organizations and individuals acquire various information related to the new products and services in the market across the world. Further, it is the process by which companies create and build values for the customers and develop good and effective customer relationship in order to achieve long-term goals and objectives of the firm. Marketing is the process to promote the new products and services in the market (Mintz Currim, 2013). Various advertisement and promotion strategies are used by the marketers to launch a new product in the market. In this way, the wood company can enhance and increase its sales and revenue across the world. In addition, the company uses various marketing strategies to fulfill the requirements and expectations of the customers in the market. The marketing perceptions are the methodology through which the wood company can evaluate and measure the wants, needs and requirements of the customers in the target market aro und the world. There are various marketing concepts which have been discussed below (Leonidou, Katsikeas Morgan, 2013). Sales concept: It focuses on the sales of the products in order to increase the demand for the products in global market. Sales concept is important to make a good image and goodwill in the mind of the customers in the market. Thus, the company uses various advertisement and promotion campaigns to attract the more customers in the market. In this way, the company is able to gain competitive advantages in the market. The company can use this concept in order to enhance and increase the demand of the wood products and furniture across the world. Through advertisement and promotion campaigns, the XYZ Company is able to make a good image in the mind of the customers in the market (Huang Sarigll, 2014). Production concept: The company could use this concept in order to differentiate the products from its competitors products in the market. Through production concept, the firm is able to produce and manufacture of various furniture and wooden products around the world. The firm should maintain the level of production in the market. It should understand the new and innovative fiber and wood products to increase the sales of the company (Kotler, 2011). Marketing concept: The Company analyzes and evaluates the customer needs, wants and the requirement to introduce the new products in the market. By using this concept, the company is able to design and produce new wood products in the market. In this way, the company is providing satisfaction to the customers around the world. These key marketing concepts are used by the XYZ Company (Wilson, Zeithaml, Bitner Gremler, 2012). Marketing mix The marketing mix is the set of marketing tools which are used by the company in order to meet the goals and objectives of the firm. It includes product, price, place and promotion. Product: The XYZ company is producing the unique and good quality of products in the market. It helps to produce excellent wood products in the market. In this way, it satisfies the needs and requirements of the customers around the world. Thus, the company should produce good and unique wood products in the market. Price: It is the other important factor to increase and enhance the demand for the furniture and wood products. The company should sell the products at reasonable prices to attract more customers in the market. Further, the company uses cost-effective pricing strategy to reduce the prices of the wood products. Place: This factor plays a vital role to attract the more customers in the market. The company should try to sell the products in different places for differentiating its products from the competitors products in the market around the world. Promotion: It is the important tool to launch new products in the market. None of the company can survive its business activities and operation in the market across the world without promotion of the products. It is an effective technique to gain the various competitive benefits in the market. The company can use a digital medium such as internet sources, email marketing, social media and website to do effective advertisement and promotion in the market. In this way, the company can take various benefits in around the world (Sirmon, Hitt, Ireland Gilbert, 2011). Analysis of domestic and global market The company conducts various programs to enhance and increase the economic resource. Further, various programs are initiated by the company to expand and flourish its business at international level. The company will use various effective and excellent strategies to increase the demand for the products globally. It should focus on the various external factors such as political, social, cultural, economic and environmental factors to flourish its business at the universal level. Further, the company must analyze and measure the strategies and policies of the competitors around the world. In this way, XYZ Company can overcome on the competitors in the market (Schaltegger Wagner, 2011). Various marketing researchers should be conducted by the company to run the business smoothly in the international market. It should use various methods and techniques to improve the quality of wood products in the market. In this way, the company can carry its business activities and operations globally. It will also help to build and develop a good image in the market to retain and attract more customers in the market. To promote the variety of products, the company uses various effective advertisement strategies and policies. In this way, the company is able to meet the long-term mission and vision of the company. If the company wants to expand its business in global market then it should focus on the customers needs, wants and requirements of the customers around the world (Wiewiora, Trigunarsyah, Murphy Coffey, 2013). New product introduced by the XYZ Company The company is dealing a in wide range of wood products in the global market. Wood and fiber mixture products have been launched and introduced by the company. This product can provide various benefits to the company and it will also help to increase the sales of the company. The product has been made by the fiber and wood mixture. It will help in flooring and it will not require any repair and preservation work. The product is quite different from the other products which are available in the market. It is good and unique products compared to the competitor's products in the market. It can also increase the sales and revenue of the company. It can also help to improve the interior of the floor. It will make easy to clean the floor and it will attract more customers across the world. The hardwood and wood mixture can be sold at reasonable prices in global market. It will also help to maintain the beauty of the floor. In this way, the company can beat the competitors in the market. Th e hardwood product can be used in building and shops (Hoskisson, Wright, Filatotchev Peng, 2013). Product lifecycle The product life cycle process includes introduction, growth, maturity, and decline. It is called as the product lifecycle process. The stages of product life cycle have been discussed below. Introduction stage: It is an important to stage to launch a new product in the market. This stage depends on the size and nature of wood product which is introducing and launching in the market. In this stage, the company launches the product in the global market (Cabeza, Rincn, Vilario, Prez Castell, 2014). Growth stage: It determines the growth and sales of the company. In introduction stage, the company introduces a new product in the market. In this stage, the company invest a huge amount to increase the sales and revenue of the firm. In this way, the company is able to gain various market benefits in the world. Maturity stage: In this stage, the product is established by the company. The main aim of this stage is to maintain the market share in the market. It will also provide various competitive advantages in the market globally (Dickinson, 2011). Decline stage: The Company uses various factors in decline stage. At this stage, the company reduces the prices of the products due to competition exist in the market. Under this stage, there are also continuous changes in the distribution and production cost over the product life cycle. In this stage, the sellers try to maintain the reasonable prices of the products in the market across the world. The company makes fresh and unique innovation in the technology to increase the sales and revenue of the products. Further, the company tries to maintain a balance between price and demand of the wood products around the world. It plays a vital role while launching a new wood product in the market (Gandhi Jain, 2011). Conclusion The report is based on the hypothetical company XYZ. It explains that various marketing strategies and policies of the market. On the above discussion, it has been concluded that the company uses various effective and unique promotion and advertisement strategies to increase the demand for the wood products across the world. 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